Breaking Through the Noise: A Strategic Approach to Competitor Analysis
I recently had the opportunity to work with a client who sought social media management and campaign management. Instead of jumping straight into content creation, I proposed we start with a thorough analysis of their competitors. What we uncovered was eye-opening. Almost all competitors were echoing the same tired messages, targeting the same audiences, […]
Stuck in a Funnel of Frustration? Rethink Your Marketing Strategy
Is your marketing funnel feeling more like a bottomless pit than a smooth conversion path? You’re not alone. Many marketing executives fall into the trap of focusing solely on lead generation, neglecting the crucial aspect of lead quality. If your sales team is drowning in unqualified leads, it’s time to take a step back and […]
3 Things to Check When Your Campaign Isn’t Delivering as Expected
So, you’ve launched a campaign. All eyes are on the performance, you’ve given it a reasonable amount of time to gain traction, but the results aren’t meeting expectations. Something isn’t working—but what? Before making drastic changes, it’s important to systematically diagnose the issue. Identifying the right problem early can save time, budget, and effort. Here […]
Your LinkedIn Lead Gen Cookbook
Creating a successful LinkedIn lead gen campaign is a bit like making a delicious dish. It needs the right ingredients, a well-thought-out method, and a dash of testing and measurement. This guide is your step-by-step recipe for a bootstrap, self-launched campaign. Let’s cook up something amazing! What You’ll Need Your Targeted Buyer Persona Before […]