Website:
www.me-med.com
Industry:
MedTech
Target market:
North America and Europe
Memed, an innovator in medical diagnostics, approached us after struggling to generate leads with Google Ads. Their product is a novel diagnostic test that distinguishes viral from bacterial infections, highly relevant to emergency clinics and pediatricians.
Given that this tool was unfamiliar to their target market, it became clear that traditional search ads alone wouldn’t deliver the necessary engagement—Memed needed a multi-channel digital strategy to reach and educate their niche audience.
We began by developing a comprehensive digital strategy. This involved:
Messaging Development: Crafting a message set that clearly communicated the benefits and applications of Memed’s diagnostic tool, designed to resonate with both clinicians and decision-makers.
Audience and Product Analysis: Gaining a detailed understanding of Memed’s target audiences and the unique value of their test.
With a clear messaging strategy in place, we implemented these new insights on a targeted landing page optimized to drive conversions.
Our primary focus was to reach relevant medical professionals through social channels where we could engage directly with specific roles and skills:
LinkedIn Campaigns: LinkedIn allowed us to target healthcare professionals by job title and skills, such as emergency medicine and pediatrics. We opted for LinkedIn Lead Gen Forms, which streamlined the process for potential leads.
Facebook Campaigns: To capture additional physicians and healthcare professionals who may not be active on LinkedIn, we launched a conversion campaign on Facebook, driving traffic directly to the optimized landing page.
With a clear messaging strategy in place, we implemented these new insights on a targeted landing page optimized to drive conversions.
With a more tailored digital approach, month 4 of activity has generated:
LinkedIn: 9 leads per month with an average CPL of $215
Facebook: 30 leads over four months with an average CPL of $105
Given the results we were able to move more of our budget to facebook keeping Linkedin for brand awareness and for generating retargeting audiences for facebook.
In Summary:
By strategically aligning Memed’s message with the right platforms, we helped them shift from low-performing search ads to a focused, lead-generating campaign that resonated with their niche audience, paving the way for continued growth and market awareness.
