Blog - Octopus Marketing

Stuck in a Funnel of Frustration? Rethink Your Marketing Strategy

Is your marketing funnel feeling more like a bottomless pit than a smooth conversion path? You're not alone. Many...

Creating a successful LinkedIn lead gen campaign is a bit like making a delicious dish. It needs the right...

Product-Led Growth (PLG) has emerged as a powerful strategy in the world of marketing. It focuses on using the...

The Lead Generation process in the B2B world is more complex than a similar process in B2C companies, but...

Many people in the B2B world are confused about the role that digital and social channels play in today’s...

In 2018 we started seeing trends in digital marketing innovation that are gaining momentum in 2019. We will see...

So, the time has come to start promoting your product/service through paid campaigns. You've crafted a precise digital strategy,...

As part of LinkedIn's Independent Agency Event held last week in Tel Aviv, I was invited alongside selected B2B...

In this article, I will share how we managed to generate amazing B2B leads for our clients- in various...

Three tips for weathering the changes Traditionally many B2B companies relied on conferences and exhibitions to raise awareness, gain new...

We are living in the digital age, an era governed by online experiences for all - including in the ...