Step 1: Analyzing the Market

Before diving into strategy, I conducted a deep dive into BIMSearch’s ecosystem:

• Product: BIMSearch’s strengths lie in its ease of use, self-operability, and visual approach to quantity takeoffs.
• Audience: CEOs, project managers, and engineers in the construction industry—many of whom are set in traditional workflows and wary of change.
• Competitors: Numerous solutions offer similar services, but BIMSearch’s simplicity and integration with Autodesk stood out.
• Challenges: Low BIM adoption, fear of workflow disruption, and resistance from teams concerned about their roles being replaced.

This research provided the foundation for a focused strategy that highlighted BIMSearch’s unique benefits while addressing industry barriers.

Step 2: Creating a Strategy That Drives Results

With the research in hand, I developed a practical, actionable plan that included:

• Clear Positioning: BIMSearch as a fast, intuitive solution for routine construction tasks like logistics, material ordering, and budget planning.
• Content Strategy: Educational materials to showcase the app’s benefits and address audience pain points, from tips on quantity takeoffs to customer success stories.
• Campaign Plan: Targeted digital campaigns on platforms like LinkedIn and Google Ads to reach decision-makers.
• Onboarding Funnel Optimization: Improving the user journey to ensure a seamless experience from sign-up to onboarding.

Step 3: Executing the Plan

Implementation was all about turning strategy into measurable results:

• Content Creation: Crafting messaging and visual content that captures attention, resonates with the target audience, and highlights the app’s benefits—driving engagement and motivating action.
• Targeted Campaigns: Launched Google and LinkedIn campaigns that reached BIM professionals and construction executives, building awareness and driving them to experience the app.

Optimized Onboarding: Worked with the team to streamline the app’s onboarding funnel, ensuring new users quickly understood its value and became active users.