Website:
www.bringg.com
Industry:
Logistics
Target market:
North America and Europe
Bringg, a leading logistics and last mile delivery management platform. partnered with our team to run parallel PPC campaigns on LinkedIn and Google. The goal was to build brand awareness while driving qualified leads from their ideal customer profile (ICP): professionals managing logistics, customer service, orders, and deliveries at large e-commerce companies and logistics providers.
With monthly budgets in the range of several thousand dollars, the campaigns were designed to align with Bringg’s global marketing strategy and brand identity. Our work included competitor analysis, building landing pages, shaping campaign messaging, and developing a visual language consistent with Bringg’s branding.
Before launching, we conducted a detailed competitor analysis to better understand the positioning and strategies of other players in the market. This research guided our choices of platforms, messaging, visibility, and budget allocation. It ensured that our campaigns were not only aligned with Bringg’s brand but also differentiated effectively from competitors.
On LinkedIn, we leveraged advanced targeting capabilities to reach Bringg’s ICP with precision. Campaigns focused on increasing brand awareness among decision-makers in logistics and e-commerce while driving high-quality leads from the exact audience Bringg sought to engage.
Results:
The campaigns successfully reached the defined ICP, generating leads at competitive costs while strengthening Bringg’s visibility in its core market.
Running campaigns on Google presented a different challenge. Bringg’s existing website was not fully optimized for conversion, which risked reducing campaign effectiveness. To overcome this, we designed and built dedicated landing pages tailored for specific campaigns, ensuring clear messaging, user-friendly design, and higher conversion potential.
We structured Google campaigns into three categories to cover different aspects of Bringg’s offering and market needs.
Results:
Despite operating in one of the most competitive verticals, the campaigns generated high-quality leads at very strong CPL benchmarks. The landing pages we developed proved critical in improving performance and ensuring that ad traffic converted efficiently.
