Website:
https://greenroad.com
Industry:
Driver Telematics
Target market:
Europe
GreenRoad, a leader in driver safety telematics, wanted to showcase the power of its solutions to decision-makers in the bus and coach industry. Their goal? Demonstrate the impact of their telematics by hosting a webinar featuring a UK-based bus fleet operator. The challenge was getting the right people to attend and engage with the content. They needed to connect with key stakeholders who could truly benefit from GreenRoad’s technology.
We knew a generic approach wouldn’t cut it. Our strategy focused on precision targeting and multi-channel promotion to reach the most relevant audience.
Platforms: LinkedIn Ads, Email Marketing (via Mailchimp)
Targeting: Bus and coach professionals (fleet managers, safety managers, innovation roles, etc.)
Budget: $1,800
Email Campaign: We used Mailchimp to create a dedicated landing page for webinar registration and to send a series of reminder emails (one week before, one day before, and one hour before the event). We also sent a separate invitation to GreenRoad’s entire bus and coach mailing list.
The campaign was a resounding success. We achieved a strong webinar attendance rate and generated valuable new contacts for GreenRoad. Crucially, the focused targeting ensured that registrations came from decision-makers and key stakeholders within bus fleets, paving the way for productive business conversations.
By the Numbers
LinkedIn:
66,000+ impressions (maximized visibility)
249 clicks (demonstrated interest and engagement)
28 sign-ups (qualified leads from the target audience)
Total Sign-Ups: 109 (expanded reach through email marketing)
