Website:
https://thinkup.global/
Industry:
EdTech
Target market:
North America and Europe
ThinkUp is a digital platform designed to support early-stage founders as they turn ideas into ventures.
When ThinkUp approached us, they weren’t just looking for someone to “run their social.” They needed a strategic partner to help them shape how they show up in the world, especially to one of the most nuanced audiences out there: early-stage entrepreneurs.
Defining the Voice of the First-Time Founder
From the beginning, we knew we wanted ThinkUp to be an encouraging voice for new founders, the kind of voice that feels like someone’s in your corner when things get messy. So we developed a tone that’s optimistic, uplifting, and supportive. It’s not about flashy slogans or over-promising, it’s about meeting early-stage entrepreneurs where they are, helping them feel seen, and giving them the confidence to keep going.
Designing a Visual Language That Speaks to First-Time Founders
We created a graphic language that feels bold, clear, and full of momentum- just like the founders it speaks to. Each visual is grounded in real, human imagery, with expressive typography that emphasizes clarity and motivation.
The design leans on:
We then built a tailored social strategy for each platform:
Each one plays a role in supporting ThinkUp’s growth and positioning.
The result? A growing, engaged community around a brand that’s helping first-time founders move from idea to action.
Today, we manage ThinkUp’s ongoing social activity, from editorial planning and content creation to daily posting and analytics tracking. We’ve seen strong organic reach and high engagement rates, not because we’re chasing trends, but because we’re consistent, clear, and audience-focused.
The result? A growing, engaged community around a brand that’s helping first-time founders move from idea to action.
