In 2018 we started seeing trends in digital marketing innovation that are gaining momentum in 2019. We will see even more automation, more AI and of course more personalization. Here are some trends to look out for.
With the improvement in artificial intelligence over the years, chatbots hold a basic conversation with visitors and answer the most-asked questions like live human customer support. They rase conversion rate and engagement percentage and save human effort by providing customer support. The opportunities are endless
2. Omnichannel Marketing
Omnichannel marketing provides a better experience for your prospects because it provides seamless communication for customers across all channels, it also helps you move effectively through the sales funnel even when your prospects are communicating on multiple channels.
Accelerated Mobile Pages load in less than 0.5 seconds creating a lower bounce rate for your page. The lower bounce rate as a result of using AMP is a positive sign. Currently, there are more than 4 billion AMP pages on the web. Pay attention, design mobile first and make sure your website loads fast.
Accelerated Mobile Pages load in less than 0.5 seconds creating a lower bounce rate for your page