8 Digital marketing trends for 2019

In 2018 we started seeing trends in digital marketing innovation that are gaining momentum in 2019. We will see even more automation, more AI and of course more personalization. Here are some trends to look out for.

1. Chatbots

With the improvement in artificial intelligence over the years, chatbots hold a basic conversation with visitors and answer the most-asked questions like live human customer support. They rase conversion rate and engagement percentage and save human effort by providing customer support. The opportunities are endless

2. Omnichannel Marketing

Omnichannel marketing provides a better experience for your prospects because it provides seamless communication for customers across all channels, it also helps you move effectively through the sales funnel even when your prospects are communicating on multiple channels.

3. AMP

Accelerated Mobile Pages load in less than 0.5 seconds creating a lower bounce rate for your page. The lower bounce rate as a result of using AMP is a positive sign. Currently, there are more than 4 billion AMP pages on the web. Pay attention, design mobile first and make sure your website loads fast.

4. Video

With platforms like Netflix, YouTube, Amazon Prime Video, Facebook Live, video is a big trend online that will continue to grow. Having video versions of your written content gives you an opportunity to reach more audiences and create opportunities for your business.

5. Voice Search

E voice searches accounted for 20% of searches on Android devices and it’s only getting higher.

With the introduction of Amazon, Google Assistant and Apple Home pod, smart speakers are becoming popular household items.

6. Augmented Reality or Virtual Reality

Augmented reality inserts objects into a real-life setting. This allows people to add an item to an environment and see what it will look like when the object is included in it. Virtual reality creates a completely new environment that an individual can experience and although the obvious use is in games businesses can use it for marketing purposes.

7. User-Generated Content

With user-generated content, your current customers are marketing your products for you. It’s like a word-of-mouth campaign. it’s more effective than most of the marketing channels you use. In fact, its biggest appeal is that it’s free. Influencers are persuaded because a consumer who understands their needs tells them what he/she recommends.

8. Events and Experiences

Real-life events where people can network, celebrate, and hang out together are actually fuel for your digital marketing efforts. Pop-up brand experiences, festival appearances, local events small and large, are a memorable way customer can interact with your people and your products is the wave of the future.

It would be interesting to see which trends will rise above others, and more importantly, which ones will remain relevant by 2020.