Yearly Archives: 2023

Launching a B2B ad campaign? 4 Insider tips from a growth marketing expert

December 11, 2023 March 19, 2024 By Lee Hadar
B2B marketing, Digital marketing, Marketing, Marketing Strategy 0 Comment

So, the time has come to start promoting your product/service through paid campaigns. You've crafted a precise digital strategy, selected relevant channels, defined and approved a budget, and even created ads and banners. Fantastic! However, before hitting the road, there are a few more things to consider to ensure maximum effectiveness—things that are sometimes...

The Power of PLG (Product-Led Growth): Unlocking Success Through Collaboration

June 12, 2023 June 12, 2023 By Lee Hadar
B2B marketing, Digital marketing, Marketing Strategy 0 Comment

Product-Led Growth (PLG) has emerged as a powerful strategy in the world of marketing. It focuses on using the product itself as the primary driver of customer acquisition, conversion, and retention. PLG not only transforms the way companies approach marketing but also demands a shift in mindset and collaboration between various departments. In this...