B2B marketing

Your LinkedIn Lead Gen Cookbook

Creating a successful LinkedIn lead gen campaign is a bit like making a delicious dish. It needs the right ingredients, a well-thought-out method, and a dash of testing and measurement. This guide is your step-by-step recipe for a bootstrap, self-launched campaign. Let’s cook up something amazing! What You'll Need Your Targeted Buyer Persona Before you dive into...

Launching a B2B ad campaign? 4 Insider tips from a growth marketing expert

So, the time has come to start promoting your product/service through paid campaigns. You've crafted a precise digital strategy, selected relevant channels, defined and approved a budget, and even created ads and banners. Fantastic! However, before hitting the road, there are a few more things to consider to ensure maximum effectiveness—things that are sometimes...

The Power of PLG (Product-Led Growth): Unlocking Success Through Collaboration

Product-Led Growth (PLG) has emerged as a powerful strategy in the world of marketing. It focuses on using the product itself as the primary driver of customer acquisition, conversion, and retention. PLG not only transforms the way companies approach marketing but also demands a shift in mindset and collaboration between various departments. In this...

How COVID-19 Affected B2B Marketing Practices

Three tips for weathering the changes Traditionally many B2B companies relied on conferences and exhibitions to raise awareness, gain new leads, and network. Almost a year after COVID- 19 burst into our lives and changed the way we do (almost) everything, the need to find alternatives to big international exhibitions is more pressing than ever. Read...