Digital marketing Archives - Octopus Marketing

Stuck in a Funnel of Frustration? Rethink Your Marketing Strategy

Is your marketing funnel feeling more like a bottomless pit than a smooth conversion path? You're not alone. Many marketing executives fall into the trap of focusing solely on lead generation, neglecting the crucial aspect of lead quality. If your sales team is drowning in unqualified leads, it's time to take a step back and...

Your LinkedIn Lead Gen Cookbook

Creating a successful LinkedIn lead gen campaign is a bit like making a delicious dish. It needs the right ingredients, a well-thought-out method, and a dash of testing and measurement. This guide is your step-by-step recipe for a bootstrap, self-launched campaign. Let’s cook up something amazing! What You'll Need Your Targeted Buyer Persona Before you dive into...

Launching a B2B ad campaign? 4 Insider tips from a growth marketing expert

So, the time has come to start promoting your product/service through paid campaigns. You've crafted a precise digital strategy, selected relevant channels, defined and approved a budget, and even created ads and banners. Fantastic! However, before hitting the road, there are a few more things to consider to ensure maximum effectiveness—things that are sometimes...

The Power of PLG (Product-Led Growth): Unlocking Success Through Collaboration

Product-Led Growth (PLG) has emerged as a powerful strategy in the world of marketing. It focuses on using the product itself as the primary driver of customer acquisition, conversion, and retention. PLG not only transforms the way companies approach marketing but also demands a shift in mindset and collaboration between various departments. In this...

LinkedIn Marketing Solution 2023 roadmap

As part of LinkedIn's Independent Agency Event held last week in Tel Aviv, I was invited alongside selected B2B agencies in Israel to get a sneak peek at LinkedIn Marketing Solution's roadmap. This event was the first of its kind after LinkedIn launched its Tel Aviv branch last March. I'd like to share some of the...

Can you Generate quality B2B Leads on LinkedIn? The short answer is yes, but here is the longer (and better) answer

In this article, I will share how we managed to generate amazing B2B leads for our clients- in various fields of activity, targeting the US and EU markets. The data presented here is not theoretical, it comes from actual work and experience that we accumulated. I will share all the details from strategy to...

How COVID-19 Affected B2B Marketing Practices

Three tips for weathering the changes Traditionally many B2B companies relied on conferences and exhibitions to raise awareness, gain new leads, and network. Almost a year after COVID- 19 burst into our lives and changed the way we do (almost) everything, the need to find alternatives to big international exhibitions is more pressing than ever. Read...

Lead Generation for a Dental B2B startup- Case Study

The Lead Generation process in the B2B world is more complex than a similar process in B2C companies, but it is possible, and if done right, can achieve lucrative results. Pyramidion is a startup in the dentistry field that offers a new and revolutionary implant. When we started working with them our goal was to...

Lead Generation For B2B companies, can it work?

Many people in the B2B world are confused about the role that digital and social channels play in today’s marketing world. If in the past, digital marketing was considered a B2C tool, today digital and social channels can be used to reach your target audiences, and you can even leverage specific tools created for...

How to Write Great Content for the B2B World

We are living in the digital age, an era governed by online experiences for all - including in the B2B world. So much so, that research indicates that when it comes to B2B buying environments, buyers make it 66% of the way through the decision-making process before ever contacting a seller. As such, reaching...